Grind Analytics LLC will be an analytics platform with web and mobile dashboards, reports, and content. It will use cloud-based Microsoft Azure technology integrate the commonly-used mortgage platforms, and provide the latest data warehouse, analytics, and big data technology to an under-served industry.
The company image will be San-Francisco fashionable high-tech meets successful young executive. Imagine an executive pulled up to a table at the local “Grind” and analyzing today’s production numbers on his tablet.
The logo should be very clean, avoid gradients, and work well in all online and print mediums. We would like the shape of the corporate to be distinguishable on its own, for use in watermarks. It’s not necessary that the product logos are “watermarkable”.
The logo should have a standalone image version that builds a recognizable brand, as well as a version that includes the first logo and incorporates the company name.
The logo might tie together three elements:
1. Data/Analytics – The primary element. Our company provides data, analytics, and dashboards. The logo should clearly be related to this.
2. Grinding Data – While we probably don’t want the action of grinding data in our logo, you may want to tie in an element such as a gear or other visual. The concept of “Grind” is that we have a very intelligent system that can ingest unorganized data from multiple sources, “Grind” it, and produce visually-appealing business intelligence.
3. Coffee Shop – Grind also plays on the image of mobile-accessible data to the new generation of tech-savvy executives. Imagine an executive pulled up to a table at the local “Grind” and analyzing today’s production numbers on his tablet. It might be interesting to pull this concept into a logo somehow.
Product Hierarchy - Our brand will include a corporate brand (“Grind Analytics LLC”), and then will have product names underneath it. Logos will be utilized both at the corporate level and product level. The corporate logo and product logos should be very similar, varying by one or two distinguishing characteristics.
Grind Analytics LLC (Corporate Brand)
o Mortgage Dash (example product name)
o Valuation Dash (example product name)
o Etc ..