Iceberg is an anonymous social media app that creates hyper local chats based on device GPS location. The idea is to foster intimate streams - comments, pictures, video clips - for those in the same room/building to contribute to in the moment.
Think live feeds for bars, restaurants, concerts, fraternity/sorority houses, dorms, apartment buildings, office buildings, classrooms, etc. Though you can only participate in streams with those nearby, you can 'Look In' and observe any location recognized via Google Maps.
The user is anonymous and chooses when they would like their post to destruct - promoting security and privacy - criteria essential to today's generation.
Target demographic are mainly teens + college students, also including older millenials.