Parent Brand: Master of Muscle
Product: Cable Speed Jump Rope - this product is a cable speed jump rope specifically designed to enable the jumper to jump at high speeds and also complete the highly coveted "Double Under" which is being able to turn the rope twice round whilst jumping.
The rope has the following features and benefits:
i) Cable 'rope' for high speed turning and no tangling
ii) 90 degree hadle turn twist for fast spinning
iv) lightweight and portable
CrossFit enthusiasts: Male and Female 25 - 50 yrs.
This rope is made specifically for the CrossFit market who describe their workouts as WOD's (workout of the day). The name WOD Whipper has a double meaning in that it will whip the WOD's (ie: enable the jumper to complete their WOD's successfully and complete double unders) but also it is well known in the CrossFit community that if you dont get your double unders correct then as the rope is made from cable it can actually whip the user.
CrossFitters are hardcore fitness enthusiasts who describe CrossFit as a fitness cult and an obsession. They love anything that is seen as hardcore/faster/bigger/better/stronger.
The product will be seen by our target audience as a hardcore workout buddy that will enable them to complete their double unders which a lot of people in CrossFit struggle with.
The logo needs to be distinct but also needs look like it's part of the Master of Muscle Brand and range of products. (see attached photos)
I would also like to include a representation of the rope itself within the logo "lock up".