The product: (CatchUp)
Our product is an internet streaming catch up television service for local TV channels and local language dramas. The service will be available on a wide range of devices, including mobile phones (android, iOS), tablets, personal computers and televisions.
The product is similar to international service providers like: BBC iPlayer, YouView, Virgin Media (Virgin TV), BT TV etc.
The target audience will be:
• Technology first movers/adopter
• People who may occasionally travel abroad and have international exposure
• People familiar with international streaming television services
• People familiar with Catch-up and video on demand feature set
The User interface of the streaming TV application will have a black OR white background. The set top box will have a black casing on which the logo will be printed. Therefore the proposed logo will need to be clearly visible on / work with these backgrounds. While we have no bias towards the primary color, we found indigo, purple and silver most suitable and inline with the general TV theme. The logo needs to be very vibrant so it can stand out. Please consider that with a black background on the set top box certain colors will not be very visible from a distance.