Insight is an industry leading web application designed, but not limited to, encouraging professional development of practitioners within the early child care and education industry while also helping both policymakers and program directors understand their workforce and direct professional development in meaningful and effective ways.
We are looking for a logo that embodies the core of the application which is data management, reporting, and analytics, hence the name “Insight”.
Though currently, we are exclusively in the early child care and education field, insight has great potential in other industries. It is vital the logo does not lean to one specific industry. The brand should focus on themes like data, technology, knowledge, reflection, empowerment, epiphany, enlightenment, personal/professional growth.
We are looking for a logo that is strong, clean, modern, but not rigid or cold.
We are open to both a text based logo or a logo anchored with a relevant icon that reinforces the Insight concept.
Acceptable imagery may include but is not limited to creative interpretations of a ray or beam of light, a light house, the human eye, the letter “i” or other similar ideas.
The color palette is open and designers are encouraged to explore color combinations that convey strength, knowledge, trust, dependability and vitality/energy.