Ushr develops High Definition maps and mapping software for autonomous driving vehicles. These maps are highly detailed 3D representations of roadways and include all of the roadway features such as lane markings, signs, trajectory of roadway slope of the road, road material (concrete, asphalt, etc). The software we build works on the vehicle and provides the map information to the vehicle controls so the vehicle can "see" the road ahead.
Our target market(s) are Automotive Companies, Automotive Tier 1 suppliers, and technology start-ups in the autonomous driving market. Some examples of Automotive Companies are General Motors, Toyota, BMW, Hyundai. Examples of Tier 1 Automotive Suppliers are Bosch, Delphi, Denso. Examples of Technology start-ups are Lyft, Uber, Voyage, Drive.ai, etc.
We compete against other well established Map suppliers, automotive supply companies and Silicon Valley start-ups in this market.