Tell us a bit about who you are and the people you reach
The organisation is a pick up and delivery and removals company. Customers can be business to business or the general population. There is a core focus of best customer service and experience with the use of GPS and tracking technology and the best equipment available. We also need to emphasise the fact that this is a moving company as there is common misconception that this a landscaping company, So perhaps some emphasis on the truck. We strive to be the most professional delivery and pick up service in the market. A young and dynamic company with a very professional business attitude and culture. The logo is to define quality of service with best old school customer service and professionalism to be showcased to sell the service to both businesses and customers alike. We require a logo which can complement an unchangeable mascot type (frog logo) this logo is on our trucks which are painted in fluro green to gain maximum attention on the road as a form of advertising. The thing is, this logo is also a novelty and does not gel well when communicating to businesses and sending follow up emails or presenting business cards. The new supplementary logo will be used as the professional logo for the website and email signatures and business cards. The challenge here is to incorporate or supplement the current logo with this new fresh one. Another issue is that due to the green colour in the branding and delivery vehicle wraps including the frog, many potential customers are confusing us to be a landscaping or garden care company . Our secondary new logo will need to remove all such doubt and ensure we are seen as a pick up and delivery company. Thank you and looking forward to some cool and artistic ideas.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
There is a specific Green that is required due to current logo which is required to remain on the trucks. Images will be uploaded of this colour.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Colours simillar to our logo red "when you need us!"
Simple yet very elegant
Simple yet elegant and creative
There is already a current logo in use, which will either need to be retained separately or incorporated within the new design. This current logo has been attached. The frog itself is the mascot of this company and has been chosen by the licensor and has been trade marked. it is to be retained or improved to modernise the logo. Currently there is a perception that the company is a Landscaping or Gardening Service organisation. This is due to the fact of the green trucks and frog logo. this perception is to be twisted or skewed by a new complementary logo - which will be used on professional correspondence material and business cards, email signature and website banners. Other examples are added which I like, but am open to suggestions from you, the experts. Many thanks.