This is a fitness center, the logo needs to evoke strength and power. But be inviting and genuine. I would like for the logo feature a muscled horse running at full speed kicking up dust. I would like to use a reddish orange color in the logo. I need an eye popping logo that grabs the clients attention and makes them say "I want to go to that CrossFit box!"
It needs to appeal to both males and females between the ages of 18-50, evoke a feeling of strength and power, but not be over the top. I would also like to have variations of the logo, ie CFLR, smaller designs for the arms of shirts, or yoke, business cards, stuff like that.
The name of our gym is CrossFit LandRush located in Oklahoma, to give you an idea of where we're coming from and where we need to go.
I've attached a logo with a bull, it doesn't need to be so aggressive looking, and we want it to be in motion.