M., he is a manager. He has the vision of a social place and is passionate about sports and leisure.
I., she is the first and only graduate in physical education, specializing in holistic disciplines such as pilates and yoga.
They are Business Partner in “SHAPE”.
The club was born on the slopes of ETNA VOLCANO in Sicily to complete the offer dedicated to wellness.
This is a new business in the City: the target is made up of male and female over 25 with a good social position; it follows that the implemented pricing strategy will position the structure at a medium-high level, not fearing price competition and providing highly valued services to members.
In fact, the club not only specialized in yoga and pilates but is also the only one to provide a new philosophy of well-being: it is a place that wants to combine training for the body with a training for the mind.
The precepts of the holistic disciplines (yoga and pilates): therefore comfortable, neat, clean, and sanitized environments. In fact it will be possible to stay in the Club barefoot, an act of reunion with the Earth.
Exercise mind and body with courses divided by levels (new in this geographical area)
Spaces available to clubbers that can be freely used for personal activities
Relax area with herbal teas
Finally, the spaces are among the largest in the area for this kind of discipline, and this will allow you to have a place where sociality and the presence of several members will allow to create relationships, but at the same time to ensure comfort with the highest standards.
We want a unique brand, the brand must respect our Value Proposition, NO to the meaning of the word "shape". This will complete the communication of our brand.
We want add to the brand, in addition to the word “SHAPE”, the words “yoga and pilates”.
And, if you want, we are looking for a creative proposal with in addition number “2018”
(which is not only the year of foundation but also the union of 20, which represents M., and 18, which represents I.)
VERY IMPORTANT: We are looking for something that is more essential and neutral, not male or female, because a big part of our target is based on male.