SUPERLAB is a brand new Swedish consultant company that will engage organizations in applied research of human behavior, that will resolve into new products, services and/or even the unexpected.
As an interdisciplinary collaboration of psychology researchers, design experts and savvy technologists our aim is always to find the most elegant investigation methods. The research topics or client will change, but our focus remains the same: innovative application of technology to answer exciting and business-relevant questions about human behavior. We are driven by high scientific rigor and publish our findings in peer-reviewed journals. We never use surveys to collect data or facts, instead we choose reliable non-intrusive techniques that are better suited for studies of real-life conditions.
Our clients in the past: IKEA, Kinnarps, Yves Rocher, Dole, Norrporten, Helsingborg City, Restaurant Gastro, Dahlberg Gastropub etc..
SUPERLAB consists of:
Niklas Madsen - Industrial designer/Architect.
Magnus Persson: Technical wizard/Programmer.
Samuel West, Researcher (organizational psychology), Department of psychology, Lund University.