jellis needed a new logo design and created a contest on 99designs.
A winner was selected from 254 designs submitted by 48 freelance designers.
Buy My Spares
An online classifieds system somewhere between GumTree and EBay - targeted specifically at the used automotive spares segment
I'm seeing too much emphasis on the word "buy" - the whole object of the site is "spares"; that should be where the emphasis is.
I'd like to explore the following colors:
Let designers make suggestions:
Looking through the many logos that automotive companies use, there's a recurring theme - badges. I'm not exactly certain this will work in our situation, but I'm happy to explore the idea.
Think "car culture". Think of people modifying their cars. Think of them hanging out in car parks; working on their car until late at night in their garage whilst hanging out with friends.
Look at the "drift" culture of Japan, the "tuner" scene in USA. It needs to be cool - it needs to feel like young people can align with the brand.
This logo needs to look good on a t-shirt, on a hat, or even as a tattoo. A brand that people will instantly feel comfortable with, without being too similar to other logos.
Thanks for reading! Have some fun with the ideas - nothing is too silly.
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