I like simplicity and clean lines; the sort of logo that can sit by itself on a blank background and look elegant and striking. The logo needs to incorporate the word Castiglia, LLP. I'd be open to incorporating the initial "C" as well, if the initial was of the type that could be displayed by itself and still make sense (the sort of thing that could become an icon for the business). The words "Certified Public Accountants" should be incorporated into the logo. The logo also needs to printable on a white background for letterhead purposes, as well as on a navy background for report covers. We are very interested in debossing/embossing and/or foil for the report covers.
The selling points that I want to convey is our youth, energy and the fact that we’re not boring, introverted, bean counters. That said, the logo needs to remain professional given the industry I'm in.
These are a few of the words that come to mind when I think of the business (I don't want these in the logo...they're just for your creative thought process): Professional, trustworthy, flexible, simple, quality, and traditional.
I'd like to avoid graphical references to money and finance in the logo (dollar bills, dollar signs, coins, stock charts, graphs, etc.).
Please see attached "healthcare" letterhead. We like the look of the solid color at bottom.