We need a logo and business cards designed. The logo should be simple enough to be printed on business cards and small packaged products without losing its appeal.
I have uploaded a Powerpoint document showing our initial ideas. We're scientists, not artists, so our attempts will appear quite primitive to you, but at least you can get some idea of what we were thinking.
You may wonder about the pattern we started with. Without giving a long story, the celtic knot has special significance to one of our founders. The first image is too busy, but the knot can be simplified to a three-lobed structure (I've heard it called a "triome" but am not sure that's really the proper name), which is still a celtic knot of sorts, is pleasing to the eye, and is far less busy.
We really like the three-lobed structure, but we are not absolutely married to it. We want you -- the artist! -- to feel free to use your imagination and skills to design anything you think looks good. You’ll see some other ideas in there, also – various combinations of flowers, triome, company name, etc. These are just some of our ideas. If you can improve them (and of course you can), fantastic. If you have completely different ideas and you think we might like them, by all means, PLEASE SUBMIT THOSE ORIGINAL IDEAS!
Our essential oils customers will range from individuals (such as online sales of anti-oxidants to athletes and health conscious people) to small retail outlets (wholesale of various packaged oils to mom-n-pop retailers). And we may also enter into collaborations with local biotech companies (extraction feasibility studies and pilot runs, not sales of oils, so these are scientific types). We’d like our design to be able to appeal to all of these folks. I know that's a very diverse crowd to appeal to. I'm not sure how to do it. And that’s why we’re here!
Our company name (Purum Ultra Rarefied Extracts, Inc.) is rather long. It is not necessary -- or perhaps not even desirable -- to have the entire name on the logo. "Purum" alone is sufficient, or maybe "Purum, Inc." However, please note that the acronym "PURE" can be made from the first letters of each word in the name (if we leave "Inc." out of the sequence). It would be nice to find a way to at least incorporate the full name – with the acronym standing out noticeably -- into the business card design. Incorporating the acronym is not a must, but it is a very strong preference.
The word "Purum" is Latin for "pure" or "clear" (It sounds similar, but is not to be confused with, the Jewish holiday "Purim").
We'd like to leave the back of the business cards mostly blank so that contacts can write on the back of the card (I often did this when I was in sales). We may add a phrase later, but frankly we don’t have one now and it’s best not to rush it and shoehorn something in that we might regret later.
If possible, we’d like the design to evoke a feeling of solidity, trustworthiness, quality, and synergy. It seems to me that some logos for technology companies (and we are that) have the feeling of movement, as if to suggest the company is always moving forward, on the hunt for new ideas, etc. I don't dislike that notion, but I think it is somewhat at odds with the stability, trustworthiness, quality aspects I mentioned earlier (that stuff seems kind of static, not dynamic). Synergy, though, might be consistent with movement. If you can capture both solidity (which feels static) and synergy/movement (is/feels dynamic) at the same time, well . . . that explains why you’re a designer and I’m not! We obviously also want the feeling of purity to be associated with our design, but I think the name, coupled with the acronym, probably accomplishes that. If you have additional ways to get that feeling across, feel free. Don’t get too hung up on the things in this paragraph, though. I’m just trying to flesh out the feel a bit.
Essential oils are often colored, so if you decide to use any sort of representation of a liquid in the design, it does not have to be colorless. Amber/yellow (similar to honey) are common with essential oils, sometimes orange or red, and occasionally other colors. These oils are usually see-through, though, even if they have color (think of stained glass or iced tea or even fresh motor oil, but NOT dirty, black, motor oil). Again, don’t get hung up on this. Just make it look good. If we want a change, we’ll let you know.
Hopefully the above info is useful. If you have specific questions, I would be happy to answer them. I'll try to be as responsive as possible to your requests. I don't want you to waste your time waiting and wondering.