Our aim is to revive the company’s look with a fresh logo and brand
identity. The aesthetic should encompass the history and the values
the business. Please take care in submitting a design and considering
how to include original and unique elements.
We are looking for a logo which may include a simple shape or symbol
reflecting the technology industry or alternatively the name KJR
designed in a way that it becomes a recognisable identity. Overused
iconography such as Settings icon, shields, Padlocks for security et
al are NOT
acceptable or desirable. We would be looking for something that can
incorporated in a trademark ideally and has unique styling to enable
We would like to avoid the use of royal blue, navy blue, pale/powder
blue, dark blue, red, dark red, maroon, light red, pink.
Bright blue would be considered if it complimented the style of the
logo designed. Our colour preferences are 1. orange and 2. aqua,
however could you please provide a secondary and tertiary colour
It would be desirable to have a typeface which compliments the brand
identity. Caps or lowercase acceptable. Sentence case is unlikely to
work. Serif or sans-serif acceptable - no preference either way at
The visual identity must sit comfortably alongside the likes of
Accenture or Deloitte Digital but lean to a slightly more modern and
chic treatment such as ThoughtWorks (http://www.thoughtworks.com).