The word Traken comes from “Tracking” and “Kraken”. Kraken is a mythological creature that is always stalking and watching everything around. Thanks to its multiple arms and its great sight, nothing escapes from the Kraken.
The Logo should be easily recognized by the user, as a whole (web, splash, stationary) or just by the iconographic item on it (Mac, IOS, Android icons, Favicon). We are matching customers and users in the product, so it should be both professional but also close to users.
We are looking for something strong, modern, clear, pro and direct. But overall we want something very simple, and please try to avoid direct reference to the Kraken on the logo, but feel free (will be mostly welcome) to use a subtle reference (arm, eye, etc) to it on the Splash and/or business card.
References: Slack, Pocketworks, Basecamp, Zendesk, Dropbox, Feedly, Skype, Eventbrite, Spotify