The logo should be inspired by Open-Source and Open-Source Hardware logos (see attached files).
The layout should encourage sympathy and be highly engaging, especially for beginners. Keep it simple!
Keep in mind that historically, the usual customer used to be a « geek » male. So, eventhough more and more women are entering the maker movement, keep the logo in the gender-neutral zone (expecially with the fuchsia option). Our preference goes to a « geeky chic », not too « girly », please!
The AirBoard is proudly designed and manufactured in France, and still offers premium performance at a very affordable price.
The logo in the « layout.ai and favicon example.png» files is a personal sketch example for inspiration. You can either investigate the empowerment value symbolized by the dandelion flower (a project which generates other projects…) or investigate other values (wireless, simplicity, low-power, robustness).
The logo should be highly readable in monochrome (due to the electronic board printing process) as well as in tiny formats such as favicons, twitter and FaceBook profile photos and mobile app launch icons (see example: « favicon example.png ») and have a strong personality that makes is recognizeable across different platforms.
No 3D, shadows, or other visual effects that will be impossible to print on the board « silk screen » layer. Just flat.
Le logo will be used also on the web site as well as on playing card game decks.
Keep in mind that the future packaging will play with inner v.s. outer graphics (the inside packaging is important too, see attached examples).
For more information:
http://theairboard.blogspot.fr (draft website)
*** FINAL ROUND UPDATE ***
- The AirBoard IS a TECHNICAL product but the objective is to make it so USER-FRIENDLY that virtually anyone can ENGAGE to it.
- The AirBoard is GENDER NEUTRAL. Although it is a technical product, since an increasing number of ladies are joining the tech communities today, more electronic designs incorporate nowadays some less techies graphical elements, such as the "flower" of Adafruit or the "butterfly" of STMicroelectronics or SigFox.
- The AirBoard is designed for multi WIRELESS protocoles (Bluetooth, WiFi, XBee,...).
- Sensors can directly SNAP to The AirBoard via its solderless connector. TACTILE FEEDBACK is one of the core values.
- The AirBoard is OPEN-SOURCE and connected to COMMUNITIES
- The AirBoard mission is to EMPOWER people prototype quickly their ideas: The AirBoard is a SEED project that generates other projects that will run on their own.
- ORGANIC and ENGAGING logo design.
- graphical part of the logo should stand out on its own, even without the product name attached to it.
- but integrate closely logo and font when they are together.
- the registered trademark is "The AirBoard" with capital T, A and B.
Uppercase contribute to brand identity. Please keep them (small capital
letters for the other letters is also OK).
- keep registered sign ® clearly identifiable, but don't over-highlight it.
- minimize « The » with respect to the rest of the name.
- font should be both ELEGANT and TRENDY, avoid serifs which are too
institutional and which would not print well in smaller sizes.
- keep FLAT colors. No shadows, shadings,etc…
- nice to have a light touch of single flat color enhancement in addition to grey or white for the web digital version of the logo. Check http://theairboard.blogspot.fr for a draft sample banner.
- logo will be printed on circuit board in MONOCHROME. Circuit board is 37x25mm with reserved areas, see updated layout_2ndRound.ai.
- final color for the electronic board will be BLUE (see attached sample tests from the manufacturer).
Examples of color identities for leading products in this market :
- Blue-greenish: http://www.arduino.cc/, but a bit too industrial
- Light Blue: https://www.adafruit.com/, see also https://ifttt.com/, twitter, facebook, trendy today for websites + see GoPro gradient color
- Red: https://www.sparkfun.com/ and pink: http://www.udoo.org/, hard for websites interactions
- electronic board print process is limited to 0.18mm line width (tests were successfuly run down to 0.08mm, so might by OK for some parts, but as a general recommendation stay rather safe, because we haven't actually seen the test hardware yet).
- a plus to be able to scale up or down logo easily.
- scale down to 37x25mm for circuit board, 48x48 px for twitter icon, 44x44 px for Facebook icon and 16x16 px for favicon while keeping CORE IDENTITY (may skip unessential parts when scaling down).
- look at the board examples uploaded for final round : some have the Adafruit, Open-Source hardware, Spark Core or Arduino logo in small sizes and some have part of the logo in giant sizes.
- design small but think big! Logo and circuit board picture will scale up to giant posters for conferences, conventions and maker faires, so logo details are important eventhough the circuit board is tiny.
Priorities in decreasing order of elements to include on the circuit board layout composition:
2- product name and ®
3- web site name (www.theairboard.cc, cc stands for « Creative Commons » which is the Open-Source licence. If the layout composition is smart, maybe we don’t need to print it separately, only an add-on to the product name could be efficient, but the possibilities will probably depend on the font type choice)
4- all regulatory logos may be skipped for now: Open-Source hardware and cc logos will be skipped because we have Open-Source hardware logo on the other side of the board. RoHS logo and wheelie bin logo will be skipped for now because there is a risk in printing them small, so they could be printed on the product packaging instead. RoHS may be also reduced to letterings only.
- fine to stage logo in real-world situation but priority to the following examples: playing card deck, packaging, poster, icons (notification, favicon, twitter&FB), T-shirt.