What do you have in mind for the style and theme of the landing page?
Clean and simple design.
My audience is mostly male
Nothing overly commercial.
Elements to include in the landing page
I'm attaching an image with some thoughts, but basically:
-Large section announcing the page and with a large button to get people to commit to the next BTC Lunch day.
-A counter indicating how many people have committed.
-Maybe a summary of last months effort (3,200 people spent about 160 BTC last month)
-Some explanatory sections with links to resources
-A way for people to contribute to the cause.