We are filming a video that should be central in our website. Probably in the Hero. We can share with you the script of the video. Text over the video: "Offer products tailor-made to your consumers at a large scale" or "Make the shift". Find an image or concept that evokes mass customization.
Early on the page, we would like to show the most common Mass Customization (MC) processes/workflows. Each step of the workflow should have a self-explanatory pictogram or picture.
First workflow: The journey to offer customized products.
This is more or less our value proposition. Look at the section with the three tiles "Design" "Engineer & Simulate" "CAM" here (https://www.autodesk.com/products/f…0/overview). We like how it expands to give more information. In our case, the sections are as well in a logical order. It should be clear that you start by designing your product, then customizing and then put into production.
1) Design. Design your product for additive manufacturing (3D printing). We can help engineer products to take advantage of new possibilities of 3D printing. Some keywords: product definition, simulation (precisely “topology optimization” is a type of simulation we are experts in), design for additive manufacturing, prototyping. Find pictograms for each of those. We can provide some picture to help the visual. This should link to the “Services” page (phase 2 of the website).
2) Customize. Implementation of the design in SpecifX with customization parameters. Headline of SpecifX: Embrace the infinite variability of a living body. This should link to “SpecifX” page (phase 2 of the website). We want to illustrate the opportunities of using specifX vs the challenges of the traditional solution. Here are some examples:
CAD automation platform that allows to personalize a product. Dimensions (from a scan), diagnostic, personal preferences and performance functions can influence the personalization of the product.
Flexible platform that adapts to every product
Since the creation of the model can be 100% automatic, it is highly scalable.
3) Production. This should link to “Services” page (phase 2 of the website). Set up a made-to-order operational chain requires to change several things from traditional manufacturing:
Establish 3D printing manufacturing network
Real-time data management (from 3D scan, 3D model, 3D printed parts, assembly and delivery)
We can help our customers with all theses things thanks to our related experiences and knowledge
Second workflow: Operational workflow.
When fully implemented, the manufacturing operation workflow will look like this for every product:
1) Scan 2) SpecifX digitally creates product 3) manufacture 4) Delivery
The pictograms in this workflow should be simpler but very visual. Maybe accompanied with a photo. Or, every step could have a larger space where photo + interesting statistics could be found (see “aspirational aspects”). See the sections "featured solutions"
We want to expose a successful project we did in the past. We helped a company called OssKin developing a knee brace custom-made in 3D printing. See http://www.osskin.com. This section should be visual with a “read more” button that will ultimately redirect towards a dedicated page for this case study.
In this section, the goal is to show a photo of a traditional knee brace shop vs. how it looks when using 3D printing and MC. We can have a punch line like “Change your” over a photo of an dirty shop with another photo written “Into” with a photo of a clean shop. Open to suggestions…
On the longer term, we might want to have a blog on mass customization and 3D printing. Find a way to incorporate tiles that we could update with new posts. We like how Accenture did it (https://www.accenture.com/ca-en/new-applied-now)