Bibifont was a fantastic designer that was able to really convey what I was looking for in a design. Really professional in both the work, communication and timeliness. Bibifont always responded to my comments, feedback and messages Bibifont did not make me wait days before seeing updates. I can't wait to work on future projects with Bibifont and would recommend this designer to anyone. Thanks Bibifont!!!
I appreciated both final designers and the awarded designer was best able to create a logo that our audience will relate to. Thank you for your responsiveness to our needs-as a not for profit educational program I was limited to what I could afford. You have given us a logo that is professional and communicative-a bingo!
How marke M started their infographic journey
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Story to tell in the infographic
What exactly are we trying to communicate….Overall flow of the story we are trying to tell:
1. HE Advancement is challenged by increased reliance on philanthropy or individual giving to grow institutional support
2. Individual giving comes largely from alumni for HE institutions, but can also come from other sources
3. Efficient data management ensures institutions have a complete view of supporters and the foundation needed to cultivate and grow their support over a lifetime
Additional context…Challenges of not-for-profit HE institutions:
• A struggling economy, slashed budgets, and fierce competition for every donated dollar—this is the reality that colleges and universities nationwide face.
• Appealing to a new generation of prospective donors that is younger and engaged online poses novel challenges for institutional fundraisers, who have to adapt to a new audience that has different interests and ways of communicating (relevance?).
• Managing data across multiple platforms on a campus to ensure they maintain a complete picture of alumni and supporters
Challenges have created an increasing reliance on individual giving to succeed and be positioned to provide institutional excellence in education. Individual giving includes solicitation of alumni as a key source of funding and fundraising efforts are leading the way for institutions of all sizes to provide a state of the art educational experience. This infographic will focus on these challenges and the strategic advantages of focusing on individual giving in higher education.
Data to include in the infographic
• Higher Education institutions are competing with more than 1.5 million other nonprofits in the US alone for donations.
• [Unified graphic to display these points] (Source: VSE)
o In 2012, total contributions to colleges in universities in US was $31B
o Individual giving accounted for 44% of total contributions - $13.5B
• [Separate columns for Alumni and Non-Alumni Giving]
o Alumni (Source: Converge)
$7,700,000,000 (7.7 B)
3 broad groups for alumni engagement:
• Champions – Average annual donation: $354 (51% have donated, 24% donated in last year)
• Friends – Average annual donation: $197 (44% have donated, 24% donated in last year)
• Acquaintances – Average annual donation: $45 (14% have donated, 5% donated in last year)
$5,825,000,000 (5.8 B)
Types of Non-Alumni individual donors:
• Parents – reported surge in parental-giving programs (Source: Chronicle of Higher Education – no # given)
• Community Supporters – increasing # of programs encouraging faculty and staff to give to their institutions (Source: CASE – no# given)
• Faculty/Staff – Attitudes/Objections have shifted as evidence of shrinking budgets surface
• How do you determine who among alumni belong in which group and focus your fundraising efforts accordingly? The characteristics of these groups can be revealed through your data…event attendance, sustained giving (even small amounts), adcovacy for institution, etc.. (icons) – HE must track engagement across a variety of factors.
• Retention and new donor acquisition (columns?)
o New donor retention rates for HE in 2012 stable at 26% (Source: Target Analytics Index of Higher Education Fundraising Performance, 2012)
o Acquiring new alumni donors continues to be a challenge for most institutions. The three year trend indicates slight declines in the median change in new donors, down 2% in fiscal year 2011. More universities and colleges are investing in donor acquisition again (post-recession) and are primarily focused on younger alumni.
• Fundraisers for colleges and universities predict additional growth of 5.8 percent in 2013 (Source: 2013 survey results released by the Council for Advancement and Support of Education). Fundraising efforts must be concentrated on the right donor segments to achieve or exceed this rate of growth.
Elements to include in the infographic
The attached DOC starting on page 2 should be easier to follow for data to be included. Bar charts or pie graphs will likely work for building out data elements of the graphic. A couple of other items will likely call for higher education or fundraising themed icons.
Please see the attached document all primary information in one place and reach out with any questions. The explanation info is on Page 1 and Page 2-3 include items to be considered for actual content. It's a bit wordy, but just trying to provide context while I would like for the infographic to be as clean and consumable as possible. There are a couple of things that may need to be represented through graphic icons as opposed to a numbers oriented chart/graph.