Nice design work and did not need much direction. Very responsive
How HookedMedia started their infographic journey
Who are you known as?
What industry do you think your business is most related to?
Story to tell in the infographic
Applebee’s and Chili’s
Description of businesses
Applebee’s and Chili’s are worldwide casual dinning chain restaurants.
Title - “Battle of the Brands”
We need a comparative infographic to display two companies customer’s reviews statistics in a stylish and creative way. (Chili’s vs. Applebee’s)
We need to explain that the data below was retrieved from 200 randomly selected locations.
We want to showcase the results that we’ve calculated by mining their review data and to visually explain the insights that our company (ReviewPush) can provide to big clients like Applebee’s and Chili’s.
The infographic will be published online and distributed to related publications.
We would like to include some graphics that relate to the restaurant industry and social media. *we would like to be able to swap these out for when we work with other industries.
We’re only using data from Yelp and Google for this infographic.
We would like the infographic to resemble a head to head break down i.e. http://bit.ly/QkGuOv
We would like it to include chart/graphs and numbers.
We would prefer to not display a winner but rather show a comparison with the data below.
We would like to include the following logos within the infographic, Applebee’s, Chili’s, Google, Yelp and ReviewPush (attached).
I would like to include the ReviewPush logo at the bottom and possibly at the top if it looks good.
*Please add a small note at the bottom that includes “This infographic has not been endorsed by any of the companies mentioned above and the results have been calculated by publicly visible data that is available on the internet.
Data to include in the infographic
Here are the data sets:
Section 1: The total overall rating for 100 random locations from Yelp and Google
Applebee’s = Yelp = 2.74 Google = 3.34
Chili’s = Yelp = 3.01 Google = 3.59
Section 2: The total number of reviews from Yelp and Google
Applebee’s = (967)
Chili’s = (867)
Section 3: The total number of review break down.
Applebee’s = Google (74%) Yelp (26%)
Chili’s = Google (68%) Yelp (32%)
Section 4: Total Review Sentiment Breakdown for All Reviews.
Applebee’s = Positive Reviews (34%), Negative Reviews (46%), Neutral Reviews (20%)
Chili’s = Positive Reviews (46%), Negative Reviews (35%), Neutral Reviews (19%)
Section 5: Number of reviews with a 1 star rating
Applebee’s = (263) (27%)
Chili’s = (162) (19%)
Section 6: Number of reviews with a 5 star rating
Applebee’s = (198) (20%)
Chili’s = (203) (23%)
Section 7: Best Month of the Year
Applebee’s = July
Chili’s = January
Section 8: Single location with the most reviews
Applebee’s = 418 reviews (Las Vegas, Nevada 89103)
Chili’s = 75 reviews (Orem, Utah 84058)
Section 9: Single location with the best average rating
Applebee’s = 5 ( St. Clairsville, Ohio, 43950
Chili’s = 4.35 ( Decatur, Alabama 35601)