What industry do you think your business is most related to?
Story to tell in the infographic
We'd like to create an image/graphic that represents what Aquto does, including who our customers & partners are, where we sit in the ecosystem, what benefit we provide, and what makes us unique (ie. carrier integration).
To demonstrate the idea that within the Aquto ecosystem, each of the constituents has what another wants, and is therefore able to bargain, through Aquto, to satisfy their needs (see illustration attached).
There are no zero-sum games with Aquto – all the incentives are aligned, complementary, and serve to maximize the benefit for each constituent.
Data to include in the infographic
There isn't data, per se, but the representation of how the players in the ecosystem fit together. The attached documents should illustrate it well, but the players include:
Carriers (ie. Verizon, AT&T, Sprint)
Aquto sits in the middle of all three, making sure that each player gets what they need from the others.
Consumers have time/engagement to give to advertisers
Advertisers have money to give to carriers
Carriers have wireless data to give to consumers
Elements to include in the infographic
We're looking for something that is more sophisticated than a PPT smart graphic, but that still clearly illustrates the value exchange (time--> money --> wireless data).
I've attached a creative brief. The goal of the illustration is to make the concept of what we do clear within 30 seconds of seeing it (for someone in the industry - not consumers).