The illustration must contain the text "WWOOF Sweden". We want it to have warm and earthy colors It's target audience is 18-75.
Some ideas and wishes for the design:
1. The illustration should contain people working on a farm TOGETHER.
2. or people LEAVING the city and walking/(perhaps tandem) bicycling to a farm.
3. or a character LOGGING OUT of Facebook (can NOT contain the Facebook logo though) and goes into the real world on an organic farm.
4. Video about WWOOFing in Sweden http://www.youtube.com/watch?v=ILFlhm7d32w
5. World travelers.
6. YES to biodiversity, Permaculture, heirloom seeds/breeds.
7. It could contain the meaning of the acronym in small letters. Which is: WWOOF - World Wide Opportunities on Organic Farms
8. Or a slogan such as. "many people makes light work" or "Get to the root of the matter" or "Living, learning, organic lifestyle's"
9. For inspiration have a look at http://www.wwoof.se