Fullpage print advertisment
Format: 210 x 247 mm (width x height)
Minimum 200 dpi
Delivered in PDF format,
Created and delivered in InDesign files
All text must be editable
We need an full page (almost) print advertisment, according to the specifications above. Our main idea is a headline on the top of the ad spelling: These are your data security challenges" . On the top half of the page, we would like to center the word "your data" / "your company data" etc. The text can be set in a fitting icon, for instance a server, a flooded data center, or other images / vectors related to data storage.
Around this icon, we would like to see a spread of the biggest threats to secure data storage: Human error, Data virus, hardware and software failure, hacking, fire, water damage (spilled coffee/water), GDPR, Laptop theft, power failure, Ransomware. It can be pure text, or icon/illustration + small text. The text should signall that som threates are larger than others, in order to stand out. The most visible threats should be Human error, Virus, Cyber attack, and hardware failure. GDPR and laptop theft should also be clerly visible. Power failure, spilt coffee etc can be smaller, but must also be readable.
We are hoping to see some creative use of the threats, so it becomes clear to the viewer that the words are in fact threatening the data.
The top and bottom of the ad should be separated by another headline spelling: "This is the solution" : Backup & Disaster Recovery as a Service (by Purity IT). We would like the solution to have a "BOOM" effect. Feel free to be creative in how to make the solution message pop. At the bottom of the ad we need about 3 lines of text to further describe our service, as well as a reference to our webiste http://www.purity.no
In terms of design, we are looking for a hi-tech feel. If you use icons, please make them on the "cleaner" side with little detail. The colour should match the green of our company logo #7ab800. Choose colours that are in the range of electric blue, green or turquiose / blue green shades. Have a look at our frontpage banner on our website http://www.purity.no for inspiration, but don't let this limit your design if you have more creative ideas. You do not need to use the same icons as found our web page.
Our logo should be included - however - we are awaiting a small alteration to our logo, so we must be able to change this ourselves when we receive it.
I have drawn an outline of my thoghts by hand, and attached it, as well as included our company logo. Note that all text must be translated into Norwegian before sent to the printers - therefore it is of crucial importance that all text is editable.