How ericlai started their illustration or graphics journey
Who are you known as?
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
We are an automotive company that leads the category in innovation. We focus on drivers of all sorts.
What inspires you and how do you envision the design for your business?
We are looking for an illustration that we can use on branded company gear like mugs and t shirts. Instead of slapping on our logo, we wanted to create a graphic that symbolizes something about our company. Since we are an automotive company, we want something automotive or driver related. One of the ideas that we would like to explore is the look of a vintage technical drawing. In old car manuals and instructions, they all used to be hand drawn and they have a very cool, technical look. You can think about an exploded view of parts, gears, etc. This is just one of our ideas, but you are free to explore. Our end result would be a scalable artwork file that we can apply to something small like a stainless steel mug or a t shirt.
A phrase that helps describe our brand is customer-focused innovation.
I'm attaching some examples of the technical mechanical drawing look that we like. Once we have the drawing, we would are planning on doing a twist with the text to relate to our brand.