For my classroom training (adult and professional participants) I need a poster in a DIN A1 portrait format. The poster should look nice and also give guidance through the training. It should be a story or a fairytale which shows the 7 steps of storytelling. Extremely important to illustrate also a kind of a story.
The 7 steps are:
Be creative. I do not have a picture in mind. It should inspire my audience.
After some questions I try to clarify a bit more:
It's just the description.
What makes some stories connect with their
audience, while others are forgotten straight away?
What is it that makes people feel involved, that gets
them on your side – ready to act on what they’ve heard?
Whether your story is being written, recorded, presented
onstage or shouted from the rooftops, these
five simple principles will give it emotional impact.
The rules are
1: keep it simple
2. Create and satisfy desire
In The Seven Basic Plots: Why We Tell
Stories, Christopher Booker explains how our
best-loved stories throughout history fall into
only 7 distinct story types. He follows in a long
line of theorists who have tried to explain why
storytelling is such a universally powerful
means of communication. This isn’t a foolproof list by any means – but
just try to think of a book, film or play that
doesn’t fit one of these plot types.
1. Overcoming the monster
2. Rags to riches
Classic techniques for engaging stories.
For example: The monomyth, also called the hero’s journey, is a
story structure found in many folk tales, myths and
religious writings from around the world.
In a monomyth, the hero is called to leave their
home and sets out on a difficult journey. She moves
from somewhere she knows into a threatening
After overcoming a great trial, she returns home
with a reward or newfound wisdom – something
which will help her community. Lots of modern stories
still follow this structure, from the Lion King to
The 12 archetypes all successful brands use.
Why do so many films seem to have the exact same
characters in them? The rugged action hero with a tortured
past. The quirky romantic who can’t do anything
right. The wise cop drowning his sorrows in Scotch.
These characters seem to pop up all the time in
books and films – and in the ways we categorise real
people too. Psychologist Carl Jung believed that some
story characters are instantly familiar to us because
they are primal and instinctive, part of a ‘collective
unconscious’ we all share.
The innocent’s core desire is to be free and happy,
and her biggest fear is to do something wrong and be
punished for it. Think Wall-E, or Audrey Hepburn in
every one of her films. At their best innocents are optimistic,
honest and enthusiastic – at their worst they
are irritating, boring and childish.
The innocent customer prefers straight-talking,
gimmick-free advertising, and is naturally drawn to
optimistic brands. Heavy-handed or guilt-inducing
advertising is likely to repulse her.