AMAZING DESIGNER. VERY RESPONSIVE. CUSTOMER ORIENTED. EVERYTHING IS DOABALE. MORE PROJECTS TO COME :-)
How Mike.Stevens started their illustration or graphics journey
Who are you known as?
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
What inspires you and how do you envision the design for your business?
I want a re-design of a current graphic that describes customer touch-points. I have uploaded the graphic that I want re-designed. I am looking for a creative re-design that I can use as my own. The graphic explains the various customer touch points in two lanes: 1) Digital Touchpoints (on top of the main customer experience line) and 2) Physical Touchpoints (on BOTTOM of the main customer experience line). You can see on the current graphic that each of the touchpoints falls into a certain place on the main customer experience line and each touchpoint is color-coded to show that it fits into a particular section of the experience line. This graphic needs to show the experience customers have with a company. The main experience line is comprised of categories that reflect the very beginning of a customer relationship to the end when the new customer becomes a loyal customer; the categories are: Awareness-Consideration-Purchase-Service-Loyalty. Each of those categories has a number of potential touchpoints in it - points where the customer can interact with the company.
I really like the way the current graphic works like a timeline of the phases that a customer experiences when they make a purchase. We are trying to show our client that a customer has many touchpoints with the company. It is important that we show the "digital" touchpoints separately from "physical" touchpoints; so keep them in separate lanes, please.
I have added a few touch points to ones in the graphic. Please refer to the PDF file for the exact order we need the touchpoints to appear on the main customer experience line.