Our new electric screen cleaning kit will be for the convenience store industry. The kit can be used to clean IPhones, Tablets, laptops, auto GPS, etc. This contest is to come up with a funny, witty, possibly gross little character showing why people need our screen cleaning kit. There are a lot of screen cleaning kits on the market and all have similar designs. Most show pictures of screens, possibly one that's being cleaned. That seems to work but I want something that catches the eye better. I have a fantastic graphic artist who is ready to take the illustration that you create and integrate it to our new package design.
I have three young children who I love very much. With that being said, they're a little gross at times. I want to play off of that with an illustration of a child showing why people need to clean their screens. A few ideas I've thought of could be a kid with a piece of pizza in one hand and an "IPhone" in the other. An alternative could be a kid holding an "IPhone" in one hand and picking their nose with the other.....I think you see where I'm going with this:) I want it to be funny enough to catch their eye but not so gross that it gives them a bad feeling and avoids buying our product.
The convenience store industry is set up on impulse purchases. I want to create a fun package design that catches someone's eye and I think adding this character would do the trick. When someone walks up to a cash register they have a few seconds to decide on a multitude of choices between products like 5-Hour Energy, Red Bull, Snickers, etc. I want our package to grab their eye, sometimes it takes something a little crazy to do that. I don't want it to be offensive or disrespectful in any way. I do want it to stand out from anything else on the market.