Ephox is launching a new webshop for TinyMCE and we need a series of re-usable images to help identify the products in the store.
By re-usable, the intent is for the image to be generic enough to be used on multiple products and for changes to, say, background colors and/or product icons to make each product in the store distinct from others.
At the time of launch we have a limited number of paid, premium products on offer, and a large number of free products. The focus of this job is designing for the paid products.
[+] 5x textured backgrounds, design for retina @2x 1200px * 676px.
[+] 5x abstract shapes to highlight existing icons that will be placed on the backgrounds.
[+] Design use is as a header image on product pages, as well as on a top level product directory page listing all available products. In practice the image won't scale down too much (about 75%).
[+] Design requires five (5) variations of background image + 5 variations of abstract element that will surround an icon being used as a product identifier. These could be abstract shapes (see attached image). This is important and a key part of the project!
[+] Design must allow for the inclusion of a product icon, which as mentioned is an important part of product identification. NOTE: this job does not require icon design, but you must allow for icon placement in your design. We will supply a placeholder icon.
[+] Design should comprise a reasonably "flat" background, although we are open to textured treatment or gradients to add depth to the image.
[+] Design must adhere to Ephox's corporate color / guidelines, which are reasonably bright, flat colors:
[+] Reference sites for style include:
NOTE RE CREATIVITY & DESIGN FLEXIBILITY:
We are very open to creative solutions that will achieve the objective of flexible, product variations.
Regarding the attached image: this is indicative of the design requirement. We like the use of abstract shape/s surrounding the logo. The referenced is however too dark and we will require a much "brighter" treatment.