We need a set of illustrations that capture each of the following themes:
Theme 1: "The Next Industrial Revolution"
Corresponding Text: "Smart glasses powered by APX software gives your workforce the information and access they’ve never had before. Wearables pick up where phones and tablets get left behind."
Ideas for illustration: A few abstract industrial people (think bathroom sign shapes) working, fixing, building, etc... wearing smart glasses. 2-3 maybe grouped together in a roughly square arrangement.
Theme 2: The Power of a Connected Workforce
Corresponding Text: "All the data and help you need, right where the most critical jobs get done. You need less rework, have faster completion times, deliver higher quality output, and work in a safer environment."
Illustration Ideas: Another abstract worker on-site with a valve or the like, tools in-hand, wearing glasses with a "projection" of what they're seeing hovering in space out in front of the character. The readout would show real-time data or imply real-time communication.
Theme 3: "This is Happening Today"
Corresponding Text: "Businesses of all types see the value of an empowered workforce. They are equipping the people who make things, fix things, operate things or move things for their job. It is changing work in aerospace, automotive, chemicals, mining, oil & gas, CPG, utilities, pharma, telecom and industrial enterprises today."
Illustration Ideas: Visual demonstration of work across industries, ideally with workers, but potentially just icons and equipment that clearly convey the industries in the copy.
Theme 4: "Skylight is Behind All of This"
Corresponding Text: "Skylight is the most comprehensive and widely used smart glasses business software product in the world. It runs on all types of devices, unlocks the value in existing back-end systems, and delivers the complete experience your users need for their job."
Illustration Ideas: This should be a real "hero" diagram for Skylight, our flagship product. It should have an ecosystem concept, where the worker is clearly benefitting from their connection to a larger network of people, information sources, and devices.