How Versacart started their illustration or graphics journey
Who are you known as?
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
We are an innovative and creative shopping cart and store equipment company that creates reimagined, design-based, innovative solutions for today's store spaces like retail and grocery. We sell shopping carts, hand baskets and utility carts and accessories to customers across the US and the world. Our target audience are retailers and grocery stores as well as anyone with a storefront. Our products are used to stock the shelves and our shopping carts are used by customers across the country and the world. We want to appeal to the forward thinking business people, buyers and shop owners.
What inspires you and how do you envision the design for your business?
We require the attached source image to be illustrated in an architectural or concept-sketch style. References are attached to show the desired style as well as copy of the previous design winner from last year. The previous design winner is a very successful example of how we want the illustration to look.
We prefer a sketched look so feel free to use brushes that look like pencil or pen and if you want to add watercolor wash effect that is also fine.
When sketching the scene, you don't need to include the people. You can also simplify it, it does not need to be heavily detailed. The final work will be used as a backdrop so too much detail will be distracting.
The final file must be CMYK in vector or ai format and must be the same ratio of dimensions as the source image.