We do a lot of training with our clients about the "Customer Journey". In our world, there are six (6) distinct phases to the journey.
I'm looking for a set of (6) high-resolution icons that will become part of our brand identity - one for each phase of the Customer Journey.
We're going to use these in a variety of places, from inside of our actual software (to illustrate what phase a contact is in), to our educational materials and marketing as well.
The names of the six phases are as follows:
I've attached an icon that loosely represents the style that I'm going for. As far as particulars go, I like the dark colored frame of the icon as well as the rounded corners. I also like the style of the illustration itself, including the way that some of the background elements come outside the bounds of the frame.
The illustrations themselves are open to your creativity. I'm looking for illustrations that are stylistically similar to the sample, and that somehow are able to tie the phase of the Customer Journey and fitness together.
NOTE: Our primary brand color is #ffa256.
Here are more detailed descriptions of each stage in the journey:
Stranger - a person who has no idea that a particular gym exists yet
Visitor - someone who visits a web asset for the gym, but doesn’t yet provide their contact info. They might have gone to the website or clicked a Facebook ad.
Lead - Someone who has provided contact information to a gym and stated that they are interested.
Member - Someone who has joined the gym and is working out there regularly.
Brand Ambassador - Someone who uses multiple services from the gym, is very satisfied, refers their friends, etc. Most valuable set of members to a gym owner.
Former Member - Someone who used to be a member but who has quit. These are people that we are working to re-activate.