### Product Pitch ###
Back by 8 is an iPhone app that ensures you make it back from your activity safely. Whether your walking home late at night, going on a hike, doing a craigslit pickup or any other solo activity, it's nice to have a safety buddy that makes sure you return home safe. But, humans are forgetful and don't always remember to check up on you. In the event they do remember, the world is a big place, and it can be hard to find someone in the off chance that something happens. Enter Back by 8 - the app that helps ensure you make it home safe.
Simply tell Back by 8 that you’re going on a trip, when you’ll be back, and who your safety buddies are. Then go enjoy yourself worry-free! When it’s time for you to be back, Back by 8 will check in. In the off chance that you don’t make it home, Back by 8 will contact your safety buddies to share where you went, when you were supposed to be back, and even your current location, empowering them to make sure you get home safe. So, download Back by 8 now and go enjoy yourself worry-free!
### Target Audience ###
The initial target audience is women, ages 16 - 35.