This project has four parts. We need a range of icons developed across four main areas (with a different look and feel for each part, understanding that the Corality brand has a subtle undertone that ties all four parts together): general infographic/website icons, industries we work in/areas of expertise, company values, SMART methodology.
General suite of icons:
Industries we work in/Areas of expertise:
Power & utilities
Areas of expertise:
Financial model audit
Financial model build
Financial modelling training
VBA (Visual Basic Application)
Company values (secondary colour use):
Confident - We back ourselves to know what's right and are proud of our expertise and achievements
Transparent - We openly share successes and failures, and collaborate on plans, targets and results with colleagues
Smart - Everything is intelligent, consistent and sharply presented
Focused - We are proud specialists, determined to succeed in our field through focused commitment
Lively - We get excited about new opportunities and celebrate our successes with our colleagues, even the small ones!
SMART methodology (blue icons CMYK 92 5 0 0 or RGB 0 170 234)
The SMART approach - transparency, flexibility and presentation
The SMART modelling methodology emphasises transparency, flexibility and presentation and introduces rules that underpin how Excel can be used to achieve this. When followed, these rules ensure you follow best practice modelling guidelines and develop robust and flexible financial models that achieve not just their design objectives but the objectives of all users.
Transparency - A transparent financial model is clear, simple and easy to understand. It enables updates and reviews to be made efficiently and cost effectively.
Flexibility - A flexible model can accommodate significant updates or different scenarios quickly and reliably, without the need to undertake significant structural changes.
Presentation - The presentation and style of a model assists users to operate it effectively and interpret and communicate the results.