We initially need an app icon set optimized for the iPhone and Apple Watch. This will be driving our logo and other branding, but is most critical to our identity.
The initial idea we would like to explore is a simple (profile view?) of a gender neutral penguin (specifically, a king penguin), with a cape. We would like only black and white used for the penguin, with one color for the cape. The background should be white. The design should be quite simple since again our primary branding will be on very small interfaces.
Note that the penguin should be a casual but aspirational figure, as it represents the "everyday hero."
Various technical requirements below, but to start we would want to evaluate 120x120 icon (most common for iphone) and 80x80 icon (for the watch - this will be circular). The icon imagery should be the same, so we just want to see how it looks for both.