We need an eye catching icon for our app. The app is well established and already has an icon, but it is very simple and we're looking for a refresh.
The apps name is “Kids Write ABC”, and is published on the Google Play marketplace. The app helps kids to first identify colours, then learn to write letters and numbers.
Because we are trying to appeal to kids, we have decided that we might want a "cute" character in the icon that appears to be drawing/writing a colorful letter. The "cute" character can be a baby, but can also be just a cute animal, such as a bear, or a lion, or something else. We'll leave it up to you to come up with a cute "character".
Some of the examples we have included do have a cute animal in it. Such as a panda. We would like a DIFFERENT animal than what is in the examples. The main criteria is that the animal is cute and will appeal to kids.
There are a few additional things we would like in addition to the main concept of a "character/animal" writing. The additional things are as follows:
1. The color scheme must be bright and colourful. The colors you use should compliment each other. Note that just because we say "colorful" doesn't mean you should use EVERY color in the rainbow. You can have a colorful icon without needing to use too many colors. Please make sure to use colors which compliment each other.
2. The icon should be in a square, rounded border. You will notice that the current icon is square shaped with rounded borders. We want to retain this shape.
3. There should be a bit of a shadow on the right and bottom of the icon, to help the icon stand out from its background.
4. Please bear in mind that the icon WILL BE SCALED DOWN TO 46x46 on most devices (phones). So please take a look at your design at this size before submitting. All the elements should still be easily visible when the icon is scaled down to this size. So please make sure that each element in the icon stands out when reduced to this size, and if necessary try not to include too many elements in the icon as they will be hard to see when the icon is so small.
Feel free to ask us more questions if you need. We look forward to seeing what you come up with!
The deliverables we expect should include:
1. The original format of the file used to design the icon (Photoshop or Illustrator or otherwise file)
2. PNG version at 1024x1024 resolution (or if this is not possible then please confirm with us the highest resolution you can provide)
We might ask for anything else that you used to produce the icon.