Apple Design Award winner needs updated iOS 7 app icon!
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Instaviz is diagram sketching for iOS -- it's like a whiteboard in your pocket. You sketch out a shape and then link shape to shape, and Instaviz automatically reflows and redraws it into a clean, beautiful diagram. Great for brainstorming, mind mapping or just sketching out ideas. Also good for org charts, concept maps, flow charts, system diagrams etc.
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I'm looking for: * An application icon * 2-3 of the icons used in internal screens (see below). * Font and colour choices, if any, to complement the above. For the first phase, I only need the application icon in rough and 1 of the internal icons. For the next phase of the contest, you will need to refine what you've made and provide the rest of the items. The format should be Adobe Illustrator or equivalent vector files if possible, or 4x size Photoshop files if your artwork is in bitmaps. If you're successful, this will lead to a 1 - 1 project (or other payment system) for the other icons and general app design for the app. You should have good ideas, execution and focus for the application icon, but I also want to capture a little of your branding ability in asking for a few of the internal icons too. APPLICATION ICON I'm currently working on Instaviz 2.0 with many more features, a much simplified user interface and update to the look-and-feel of iOS 7. I don't like my current icon design! While I tried to show Instaviz automatic/magical conversion of rough shapes into clean shapes, and also the idea of a whiteboard (typical medium for brainstorming, planning, etc.), the execution could be much better. Also the graphic style no longer sits well with the stripped back, flat/clean look of iOS 7. Feel free to come up with something different, I value creativity more than conformity. The enclosed brainstorm.pdf should give you some initial ideas to work with, please clarify with me any points you see there. Essentially, the app design should convey how easy/quick/straightforward it is to get your ideas out of your head; it's like reading your mind or an extension of your thoughts. On the "fun to serious" spectrum, I'd lean more towards "fun" but only because "fun" is closer to reading your mind than "serious" which is corporate, procedural and stiff. We want our business customers too, but this should reflect what they're thinking when they're creating something, not when they're following orders. In keeping with the iOS 7 design aesthetic: * Minimal or subtle gradients, shadows, textures. * Mostly flat shapes or perhaps a few solid tints. * Can vary line/shape thickness for more organic look. * A few elements rather than a cluttered icon. * Litte or no typography. The icon may look like it belongs to a font but preferably not any particular character or letter. * Can be either sketchy or clean or both. * Preference for 2-D/flat shapes, rotation OK. * Distinctive silhouette. Should be still look legible if reduced to black/white or small size e.g. as a badge or watermark in an internal screen. INTERNAL ICONS For the 2-3 internal icons, look at the screenshot "Node Settings" in the Instaviz beta. I'm changing this in 2.0 to a more compact list with sections denoted by different icons. We will also have "Edge Settings", "Graph Settings" and "Cluster Settings" which are not in the contest scope but you should bear it in mind for your design. We may end up with 8 or more icons in a row with a magnifying glass effect, so the icons will have to look distinctive at a small size (< 40px) and yet good when magnified (> 40px). In the settings screen there will be 3 or more sets of icons: edit, note, label, line, interior, palette; preferably the each set should look like it belongs together e.g. line shape, line style and line colour should look like they belong together. So, for your 2-3 internal icons, just pick any 2 or 3 from: * Edit (cut/copy/paste and similar commands). * Note (for attached notes). * Label: Font + Size. * Label: Color. * Line: Shape * Line: Style (includes Dash, Thick, Corner). * Line: Color. * Interior: Color. * User-defined style palette. Preferably the icons should be monochrome, filled shapes are OK, you may vary the colour according to the set it belongs to if you think that it's a good way to distinguish them. FONT AND COLOUR Font choice would be used for the application font, so pick something that goes well with the internal icons you design. Colour choices would be used for the iOS 7 highlight colour and other places. I'm not too picky about font and colour at this moment as we can nail this down in the subsequent 1-1 project, it's just good to get your thinking about this at this stage.
I won the Apple Design Award in 2004 for Best Open Source Product and was runner-up for Best New Product. I was also a freelance graphic designer for some years before that, so I've been on your side of the table! I'm so looking forward to your creative, thoughtful and beautiful design. Some links about Instaviz to get you started: http://instaviz.com http://redmine.pixelglow.com/projects/instaviz https://www.youtube.com/watch?v=BrIo4qosmOI Some icon sets I like: http://www.glyphish.com http://ionicons.com In particular I like how glyphish has large icons with thin outlines for iOS 7 but their small icons have more filled in areas and are thicker. And it all looks good together!
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