How brian f0 started their character or mascot journey
Who are you known as?
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
EventBoard is a conference room management platform with a fun, energetic brand. Our target market consists of IT professionals and executives.
What inspires you and how do you envision the design for your business?
We are are looking to create a personal brand for two of our employees. Kari and Sean, our IT team, Sean's nickname is Batman and Kari is clearly not your prototypical "IT guy" (starting with the fact that she is a she). We want to present them outside of our organization just as bad-a as they are within. Kari is pretty easy to make a pretty sweet avatar for, mid-20's, long pink/red hair, and sort of punky. She is a gamer at heart and has a very active following on Twitch TV. Sean is quiet but knows his stuff, he has cool beard, tall and long but a really cool guy. He just quietly gets stuff done without complaining or expecting praise, we think Batman is a great nickname for him. Though making him a Batman avatar isn’t appropriate, Bruce Wayne would definitely be his spirit animal. In an effort to personify Sean and Kari we want to make some kick butt graphics of them, creating full-body avatars and then presenting that in multiple poses to allow us to highlight them in presentations and other media with these graphics. Probably 5 different poses for each would do but they need to look amazing small for online ad placements.
Sean and Kari are the audience we are trying to reach so we want to make them look like a cool, a powerhouse duo, the team to beat, the heroes in the office. Often times IT feels slighted and overlooked, we want to change that with Sean and Kari. I’ve attached quick online avatars to give you an idea of these two.