We have taken the time to pull together some additional reference materials, which includes an outline of our company culture, what the organisation stands for, our customers and how our team behaves.
Brookwood is a fast growing company, so it is It important that any brand identity and logo be adaptable and able to support the main company name of Brookwood, as well as its different divisions (eg Legal, Accounting, Tax) or its different geographic regions (Oxford, Kidlington, South East).
“Count on us” is our slogan, however it is only used in certain situations– on our website and most often with a well recognised jingle on local radio ads. The winning Brand Identity would enable us to use the following interchangeably within the design: 1) slogan; 2) Business Division (eg Brookwood Legal); 3) Geographic Division (eg Brookwood Oxford)
The colour palette you provide will be used to inspire the colour scheme in the office as well.
Upon completion of this competition, there will likely be other competitions for additional design resources, eg website, window displays etc.