How aprejean started their logo & brand identity pack journey
Who are you known as?
Material Data Group or Initials MDG (perhaps work the initials into the logo)
What’s your company slogan?
Tell us a bit about who you are and the people you reach
The Material Data Group (MDG) is an industrial IoT company that uses digital enablers and disruptive technologies to give business insights to our clients across the supply chain.
The Material Data Group (MDG) provides solutions & services that give insights (e.g. volume, material temperature, ambient temperature, vibration, location, humidity, etc.) by leveraging industrial IoT (Internet of Things) sensors & technology as products/materials are being transported by various means (e.g. rail, truck or shipping container). The products/materials being transported are chemicals and liquids that require constant monitoring throughout their transportation.
Our solution allows clients to monitor in-real time the current condition of the products/materials being transported and if there is an issue, make the appropriate remedy whist in transit. Our big data capabilities also provide descriptive insights (here is what the materials is doing now), preventive analytics (take these actions to prevent an issue) and prescriptive analytics (here is what you should do to solve the current issue).
The target audience are those in the chemicals / liquids transportation supply chain. The producer, the carrier or transportation company and the customer who uses those chemicals / liquids in their final product.
Example 1: producer (dairy farm), transportation (milk truck), customer (yogurt company)
Example 2 (95% of our business is chemical): producer (plastic chemicals), transportation (chemical trailer), customer (milk jug maker)
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
Other colors are welcome
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The following images are inspirational only. I would defer to the design professionals for their expertise.
Image 1 - color palette option 1 (open to any color palette)
Image 1a - alternative color palette (open to any color palette)
Image 2 - initials in logo
Image 3 - initials in logo and geometric
Image 4 - more geometric logos with motion
Image 5 - Logo with movement