The design was well thought out and developed in concert with the mission and objective of the business
How mcjackattack started their logo & brand identity pack journey
Who are you known as?
Long Road Research (you can de-emphasize the "Research" part of it, if it helps the design)
Tell us a bit about who you are and the people you reach
Long Road Research does custom research for investment funds. For example, we will run surveys, interview experts, hire engineers to scrape websites for data, etc. We then bundle our research together into reports.
We want to create a brand that conservative, high-ego, elitist investment teams can feel comfortable giving their money to :) For example, in every client meeting that I do, I am asked where I went to college and where I got my MBA from. I am also always asked which other investment groups have used us -- the more prestigious our former clients, the more reassured our prospective clients are. I would like a logo that communicates power, authority, and exclusivity -- with a hint of creativity/playfulness, because after all we aren't finance people ourselves!
What industry do you think your business is most related to?
Accounting & Financial
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I had a wonderful experience with 99 Designs before -- looking forward to what you come up with!