We are in the process of changing our company name from JordenCo, Inc. to Aware Solutions, Inc. and we are in need of a new brand identity. The former company only provided consulting services, but we are branching out into offering web based software products.
Aware Solutions, Inc. is a small consulting and SaaS company. The consulting arm focuses on providing services to mid-sized companies in the specialty insurance industry. The company’s web based software products are offered under the form of software-as-a-service (SaaS) model where clients pay a monthly fee for access. These products are custom developed business management platforms with basic data analytics tailored to specific types of small businesses. The goal is to bring basic business intelligence and analytics to our clients the same way Quickbooks brought basic accounting to small businesses.
We are a small company with only a handful of employees currently, but our customers will be small to mid sized for the most part on the software product side. Our clients might be a gas station, a small computer store, an insurance salesperson, or a property management company.
Our logo/brand should focus on the "Aware" portion as we are trying to help businesses learn more about their own company, their trends, and to help them track their business more efficiently. All of our products include things like client relationship management, cash flow tracking, workflow management, and various types of reporting. Each individual product will be tailored to the way certain types of small businesses tend to operate.