How wrutkoske started their logo & brand identity pack journey
Who are you known as?
Atlas Tech Services
Tell us a bit about who you are and the people you reach
We provide HVAC (Heating, Cooling, Ventilation and Indoor Air Quality) Services to residential and commercial customers. We plan on adding a wider range of services we offer to include plumbing and electrical work and possibly even more (e.g. handiwork, painting, etc.)
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I would like to emphasize the "Atlas" portion of our name (perhaps Atlas is in bigger letters and "Tech Services" is in smaller print below or off to the side).
We chose Atlas because we felt it was a strong name that would appeal to both residential and commercial customers. We also felt that properly positioned Atlas may convey a presence we do not have as a startup business. We liked the symbolism of Atlas "holding up the world" as we think about "doing it all" for our customers. Perhaps at some point we would add a version of the classic Atlas image to our branding?
"Tech" represents the abilities of our highly trained technicians.
"Services" was important for us to include because first and foremost we are a service provider and we wanted to convey the idea of us providing a full scope of services to our customers eventually.