How ericascheik started their logo & brand identity pack journey
Who are you known as?
Softpak Financial Systems
Tell us a bit about who you are and the people you reach
Softpak provides sophisticated enterprise software for financial institutions to re-balance financial portfolios against multiple parameters (risk or rule-based). It also provides consultant placement of programmers and software engineers for on-site software development for financial institutions.
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I'd like to explore the following colors:
Aquas: Empathy, compassion, clarity and precision.
Blues: Knowledge, trust, calm and honesty.
Let designers make suggestions:
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
This is obviously a dry subject matter:) and many of our clients are conservative global financial institutions. That being said, our current site (softpak.com) doesn't convey that the company is an innovative leader. The products truly are on the level of and in many cases surpass our competitors but the brand feels small, stodgy and dull. Would like to present ourselves as a smart, analytical technology company that is solving some of the most complex quant tasks for portfolio managers and registered investment analysts to help them maximize their clients' investments. We work on the B2B side, not B2C, so we also have to communicate trust, expertise and low risk. But would still like it to feel cutting edge and innovative.