WRMcKenzie got their new logo & brand identity pack by running a design contest:
Fusion Energy Breakthrough - the face of the world's best physicists
Check out WRMcKenzie's Logo & brand identity pack contest…
HB11 Energy is developing a new approach to electricity generation that is completely green, safe and does not consume significant or rare natural resources - green and completely safe will always be at the forefront of marketing materials - a difficult message to communicate as much of the population is scared of fusion energy. It is a fusion approach using hydrogen (H) and boron (B - 11 isotope) - hence the the term "HB11". The approach is significantly different to other approaches to fusion (e.g. ITER and Tokamaks): They use a different reaction only involving hydrogen, aim to achieve the reaction through intense heat and generate electricity from that heat. Our approach uses high performance lasers (non-linear physics) to achieve the reaction, and it creates electricity directly not requiring heat exchanger (e.g. steam turbine) as most power plants do. The message about it be being significantly safer than all other fusion reactions is that there are no radioactive by-products. The diagrams in slides 17 and 21 of the attached ppt show a key design of the reactor we will be working towards, which are a preferred basis for a logo. The first serious marketing/fundraising campaign will be crowd funding, so the a target audience of people interested in green energy generation who might like to contribute. As these funds will be used to fund research collaborations, many high-profile scientists will be supporting brand. I.e. it should also appeal (or not repulse) very conservative physicists to some extent.
Every design category has flexible pricing for all budgets. Logo & brand identity pack starts at CHF 619.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo & brand identity pack.
Designers across the globe delivered design magic.
WRMcKenzie collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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