We think there is some value in leveraging the M and M or the DD in Middleman, but then again, we're not designers.
Symmetry, simple, neat, clean, minimalist, digital are all keywords we'd associate with the brand.
We've also gone with grayscale tones as we expect to colour pop elements of the logo in development. For example, red for error, green for good, orange for caution, blue for info etc.
There is value in having a logo, but then an icon version also. Similar to F for Facebook or IN for LinkedIn etc.
We're keen to be a little more playful with things like invoices and receipts. Plays on words and puns are welcome.
We're really looking forward to seeing what you all come up with team!