The company name is S.A.Le (Service Applications and Labequipment). I have chosen this name on purpose because it; attracks attention, is screamy and loud, and sounds cheap. Like the shopping market "action". Sale must be a pricefighter, we want to sell refurbished instruments at the lowest price in the market, therefore the name seems right to me.
As experienced analytical chemists, we also want to deliver quality. All instruments will be tested, refurbished and sold with warranty. We know the instruments and can advise customers how to use it etcetera. Additionnally we are able to give service and develop applications.
I am searching for a logo (housestyle, letter, label) which expresses this quality part. It should show class, style and quality and must strongly contradict with the name. Also it would be nice if it contains some unique feature/twist which cathes the eye and makes you think.
We need the following:
- A logo
- A businesscard
- A sticker format which we can stick on packages/boxes (square c.a 12 cm).
- A letterhead
- A envelope
- A Facebook/website cover would be nice
Additional remark 28-9-2015:
The logo contest alread started but sofar I'm getting a lot of logo's of which the symbol not really relate to my business. Here some requests:
1. Please do not make a symbol which contains any of the letters from S-A-Le. I don't find that very Original. If you do want to use a letter, don't use the letter S, core business is LabEquipment, so emphasis should be on the LE and not on the S (service).
2. The field of Analytical Chemistry deals with "analysis of substances in matrices".
In general it comes down to two parts, the first part is separating a substance of interest or a group of substances from a whole bulk of substances. For humans it would mean looking at a large crowd with various people and isolating (separating) all man with hats from the other people (which are removed).
The next step is to identify and detect the substances of interest or man with hats. This is done by detectors which use UV light/Molecular masses (mass spectrometry) to identify and quantify them. For the man with hats it might mean putting them in a flashlight and counting the number of man with hats.
We sell instruments both for separation purposes (chromatography, SPE, etc) and detection purposes (UV detectors, Mass spectrometers, Atomic Adsorption spectrophotometers, and so on).
On purpose I scetched an abstract image of the Analytical Chemistry processses which might help in visualizing it in a abstract symbol. It would be very great if it contain some kind of signal/message that our refurbished sytems are of high quality.