How SAT Financial started their logo & brand identity pack journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Specialising in Financial Planning, SAT Financial provides advice to clients to achieve individual financial goals. SAT Financial targets individual between the ages of 25 and 70 years old with a variety of financial products that includes superannuation consolidation, retirement planning, risk management and insurance as well as mortgage and investment setups.
SAT Financial tailors financial products to individual circumstances in order for individuals to achieve financial goals.
What industry do you think your business is most related to?
Accounting & Financial
Other color requirements
warm colours but contrasting (e.g. we like the associates of orange and blue below)
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
While we understand it will be a challenge, but as our target audience ranges in age, financial well being and are at differing stages of life, the logo must (where possible) be attractive to younger generations with a modern feel while still feel grounded, thus representing maturity and experience (think AMP, the swirl and colours are of a modern theme but the font type is age old, representing a grounded and familiar feel)