Rose Point is seeking to develop a refreshed brand identity package that represents our company and the products and services we provide. A key component of this project will be to understand Rose Point’s target audience and the marketplace for our products.
We are seeking a timeless, simple logo design that captures the essence of our company's niche in the marine technology market space. The primary requirements are that the logo needs to be a flat design and it needs to have a monochromatic version.
We are seeking a design that is a simplified version of our current logo design. The first two attachments show our current logo with both white and black backgrounds. We want to retain the layout with the icon on the left and text on the right. Most importantly, we want to keep the nautical compass rose theme in our current logo. Competitive concepts will provide an evolution of our current logo that creates a more simplified style and design of the compass rose.
We want to retain the Hightower font for the typeface. The new logo will just include the text “ROSE POINT” in all caps.
Our current color scheme is black, white and gold. We need our new logo and corresponding colors to work well with white backgrounds in a transparent form. We would like to integrate a color scheme that includes orange, black and white in the new logo. For example, one of the orange colors we like is alloy orange (C46210), but we are very open to other orange variations that you suggest.
Attached below are files that show two variations of our current logo and our current business card design.
We have also attached a concept that demonstrates what we mean when we say we want a simplified version of the compass rose. A concept like this that is based upon the compass design in this design direction would be a strong candidate for one of our finalists.
Please feel free to contact us if you have any additional questions.