Fantastic! Tino understood the brief very well and had some great ideas. Communication was easy and clear so that we were able to create a logo and re brand exactly the way we envisioned. Would definitely work with Tino again.
How strengthmd started their logo & brand identity pack journey
Who are you known as?
Tell us a bit about who you are and the people you reach
As it stands currently, Barbell Medicine is a web based consulting service for exercise and nutritional programming. My name is Jordan Feigenbaum and I'm the owner of the company. I'm currently in medical school and so the long term goal is to blend the two fields I love so much, exercise and medicine. I will be finishing my MD shortly, at which point the plan is to expand barbell medicine to be a concierge medical practice offering full service care with a heavy focus on preventative medicine, i.e strength training, nutritional interventions, lifestyle modifications, etc. The target audience, both currently and in the future are adults who are interested in exercise, getting healthy, and the optimal path to get there. Currently, I work with hundreds people all over the world in this capacity. Most of the business comes through my blog (barbellmedicine.com, yes the site is currently being redone by a web developer) or my nutrition forum (http://startingstrength.com/resourc….php?f=167). The goal is to establish the brand, barbell medicine, for both current business as well as the future medical/wellness practice. To be clear, my exercise interests are focused squarely in the strength and conditioning world, hence the name barbell medicine.
What industry do you think your business is most related to?
Other color requirements
Red and white. Don't really like yellow and purple that much.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I had two slogans in mind that are optional, of course, but perhaps a creative individual will use them (or not): "Here for you from bench to bedside" or "The power to heal, the strength to care". Both of these might be more appropriate for later on when the medical side of the business becomes the main focus. On the other hand, there are lots of people out there offering fitness consultations, but not a lot of them have the background I do (BS in bio, MS in anatomy and phys, MD degree in process) and to be clear, the best way to describe me is a "muscle nerd". Another idea I had was to have the caduceus (the snake around the staff symbolizing medicine) wrapped around a barbell instead