We are just starting, so we do not have a defined color scheme. However, a modern scheme with strong typeface and logo design that conveys ideas of the following:
[While not married to this color scheme, we thought might be appropriate for the emotions it would evoke. https://www.colourlovers.com/palett…2482/Terra
[ We also admire this website for the way they've branded themselves: https://www.apollo.io/
We are targeting CEOs of technology companies as well as Venture Capitalists and Investors.
WHAT WE DO
What we do is we help early stage or growth stage technology companies grow their revenue faster and grow more efficiently. This brand identity design needs to capture the attention of the elite business people we are trying to reach and excites them with a brand new revolutionary way of acquiring new customers. We're changing the paradigm and disrupting the early stage technology company industry.
-The term “matters” in scaleMatters purposefully means two things: 1) that scale is important (i.e. it matters); and 2) that we provide substance/elements/ingredients (i.e. matters) that help you scale.
-The three primary concepts that we want to fulfill for our customers are growth, speed and capital-efficiency.
-Please don't be pigeon-holed by this comment, but it's something to consider - We've discussed a theme of our company being centered around mountain v. hill theme: the upper cased M represents the mountain and scaling up a mountain represents growth.
-Emerging companies have a decision to make on people/processes/technology and it determines whether they want to scale hills or scale mountains. Companies who don’t leverage scaleMatters are only positioned to attack hills whereas if you go with scaleMatters you have everything in place at the start so they're better able to scale mountains. Visual comparison of taking on modest rolling hills v. taking on mountains - tactically laying out two very different visions.